Protocol Consultants International

Judith Bowman Enterprises
Protocol Consultants International
Judith Bowman, President and Founder

Professional Presence, Corporate Training and Development
Consulting and Protocol Certification


©2002-2016 Protocol Consultants International

Contact Judith Bowman

"How to Stand Apart ™... Interviewing!"
Protocol Training at Home
Sign up for Judith’s newsletter to receive her useful Business Protocol thought notes and tips.

Protocol Consultants International

Character, Integrity at Work

by Judith Bowman on 11/01/16

There are metrics for measuring goals, P&L statements to show bottom-line profits and trophies to reflect triumph however, there is not a gauge to measure character and integrity - central to creating a successful business with loyal employees while enjoying a respected reputation.  These traits are felt rather than spoken.

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel,” says author and poet Maya Angelou.

Others intuit honesty, integrity, truthfulness and feel the way they are regarded.  Success is not determined by where we end up, it’s about the journey … and failure does not diminish effectiveness, it builds character.

Companies who enjoy robust reputations and possess impressive bottom lines are typically those whose leaders display strong work ethics.  Leading with integrity, character and humor to help deflect tense situations, creates a positive work environment, builds trust and establishes open dialogue and effective communication.   Aside from Ronald Reagan … Arthur T. Demoulas and Dan Amos come to mind. Market Basket’s CEO Arthur T. Demoulas’s thoughtful, caring ways together with his moral fiber, strong character, personal ethics and unwavering integrity inspired 25,000 steadfast loyal employees who risked their jobs and engaged in an innately-born open revolution to support him.  His personal characteristics form the foundation of Mr. Demoulas’s $4.6 billion company.

Strong leaders exhibit sound moral principles.  Character, integrity and faith speak to the core of Dan Amos, CEO of Aflac, who has landed on Fortune’s Most Admired Companies, 100 Best Companies to Work For list and World’s Most Ethical Companies to name a few.  These are soft measures acknowledging Amos’s character, integrity and faith for which he is renowned.  His philosophy:  “Treat others the way they would like to be treated, not the way You want to be treated...”  it’s about them.”  It is said that failure is a stepping stone to success.  “If you’re not failing you’re not taking enough risk therefore, don’t limit the failures.” 

When workers feel their leader is invested in them and has their best interest at heart they will give 1000% and will do whatever it takes to help in the quest to ‘reach the unreachable star.’  True leaders have the ability to motivate employees to want to be a part of something greater than themselves and inspire them to rise to the occasion, especially in the face of adversity.  Effective leaders inspire trust and others have an innate sense of who they are and work to the best of their ability to make it all come together.  Acknowledgment through caring and accolades reflect the moral fiber and character of leadership. 
Leading with character and integrity inspires company loyalty which breeds dedication, assures reputation and success.   “Walk the talk” and don’t be afraid to stand alone when it is right. Take the right moral ground.

Whether you're looking for a job or working toward a promotion, while technical skills are negotiable, character counts and integrity and work ethic is non-negotiable.

Fabulous Woman Kerry Healey

by Judith Bowman on 05/17/16

Kerry Healey, Ph.D. is the President of Babson College. She was the 70th Lieutenant Governor of Massachusetts from 2003 to 2007 with Governor Mitt Romney. She served as Foreign Policy Coordinator and Special Advisor on the Romney for President Campaign. Healey also served as the Massachusetts Republican National Committeewoman, and serves on the boards of numerous charities and political organizations.

Fabulous Woman - Jacqueline Moloney

by Judith Bowman on 03/05/16

Jacqueline Moloney is the first woman to serve as Chancellor of University of Massachusetts Lowell. Dr. Moloney embraced technology early, confronting the boys’ network head-on. She became a pioneer in online education making UMass Lowell, a world-class leader in the field. The married mother of two who is also a grandmother – grew up in Tewksbury and was the first in her family to attend college, earning both undergraduate and doctorate degrees at Umass Lowell.

Blogging for Huffington Post

by Judith Bowman on 01/20/16

We are very pleased to be a contributor to The Huffington Post blog. Our first article is on exactly what you would expect.... Protocol.

Fabulous Woman - Christie Hefner

by Judith Bowman on 12/15/15

Christie Hefner was Chairman and President of Playboy Enterprises, Inc. for 20 years (1988 -2008) making her the longest serving female chairman and CEO of a U.S. public company. Her dream was to someday be in the U.S. Senate or U.S. Supreme Court. Instead, when her father’s company was in financial shambles, at age 29, she built it into a billion dollar brand business while at the same time, developed its profitable television business...

Fabulous Woman - Linda Zecher

by Judith Bowman on 11/30/15

Linda Zecher is the first female president and CEO of Houghton Mifflin Harcourt, the nation's most trusted brand in publishing and largest textbook publisher for children.

"My attitude is: stay positive, focus on things you believe you can add the most value to, jump in with both feet and figure it out."

Fabulous Woman - Mika Brzezinski

by Judith Bowman on 11/17/15

Mika Brzezinski, co-host of MSNBC’s “Morning Joe" and founder of the
“Know Your Value” movement for women, is the mother of two teen girls, Emili, 19, and Carlie, 17. She is self-described as “a woman who has had a lot of privilege. I came from a prestigious family, and despite the difficulty I gave my parents, somehow they got me educated, cultured and socialized … and it was still hard for me … there were still bumps along the way.”

Read more bout Fabulous Woman, Mika Brzezinski

Fabulous Woman, Lauren Baker

by Judith Bowman on 10/08/15

A graduate of Northwestern University, MBA from Kellogg where she met her husband, this mother of three (two boys and a girl) is a former advertising executive, an avid gymnast, kick-boxer instructor!... and married to the most popular governor in the country. 

Programming the Subconscious Mind

by Judith Bowman on 09/01/15

The quote, "I think therefore I am" prompted me to think further about our ability to actually program our subconscious to redirect our destiny.

We can actually program the subconscious mind to tell ourselves we "are."  When we consciously tell the subconscious mind that we feel a certain way, we program our subconscious mind to respond in kind. Anything we want to attract is the result of what we put into our subconscious mind. Once programmed, the subconscious mind responds to whatever is planted; a change in feeling is a change in destiny!

Program What We Want to Attract

If we program negativity or worry, a negative feeling will be created and we experience the destiny of being unhappy, sad, etc., and this will beget negativity and worry. When we consciously shift away from negative thoughts and program the subconscious mind with positives ... e.g.  the "I am's" (I am content, I am healthy, I am Fabulous! etc.) our wish will become reality. Because our subconscious mind represents what we ask for, what we want to attract into our life is fundamental.

The subconscious mind rules our life.  97 % of everything we do is as a result of the subconscious mind. Moreover, the subconscious mind is impersonal and does not distinguish between what we are feeling versus what is actually happening in our life.  Plant the seed, instill the positive thought and ASSUME the positive feeling to be yours.

The subconscious mind is most comfortable in the unconscious state e.g. just as we are about to go into sleep state. Therefore, just as you are getting drowsy, consciously prepare your mind for the next eight (sleeping) hours of marinade. Instructions are sealed when we sleep. We have the power to not only shape and influence, but compose our instructions. Consider how you want to prepare yourself for having your instructions sealed.

Achieving Goals
To achieve your goals ask yourself the question:  How would I feel were my wishes and dreams  realized? Then assume this state. Live the feeling of being the one you want to be - of a wish fulfilled in all aspects of your life.

In Conclusion
Every feeling we have makes a subconscious impression on our body, and our awareness.  Therefore, persist with the feeling assumption, and as this is persisted, it shall be instilled.  We do possess the power to change and re-direct our destiny.

Confidence! Set Yourself Apart

by Judith Bowman on 07/23/15

Confidence is that quality that sets people apart… it's difficult to define but easy to detect. Read our latest newsletter to help you learn more about this important attribute. *Also, read our newest feature, Fabulous Women. Our first article explores the life of Massachusetts Lt. Governor Karyn Polito.

Sports talk breaks the ice in business

by Judith Bowman on 06/21/15

Sports is THE single biggest, universally accepted topic when it comes to making “small talk” at work. 

Remember, “small talk” is a really inappropriate expression for something that should be called the complete opposite:  “big talk” … “really important talk” because … it’s the ice breaker.  It’s what helps break the ice to help place others at ease, to build trust and grow relationships.  

Sports bring people, companies, nations together.  People unite, become allies and break barriers when talking about virtually any sport … and there is power in being united.  Sports transcends color, religion, ethnicity, socio-economic background, industry, age, rank status. 

The emotions sports topics evoke are intoxicating and allow us to temporarily “unplug” while at the same time, connect to an altogether different world, with virtually anyone. 

Whether we are welcoming a first time visitor at work or bumping into a little-known co-worker at the water cooler, sports topics present the opportunity to make people feel at ease, connected and advance relationships. 

It pays to have a grasp of the basics:
  • Make appoint of knowing how i.e. the Red Sox are doing.
  • Stay up to speed on “Deflategate” and whether it will ultimately tarnish Tom Brady’s legacy.
  • There’s 2026 World Cup soccer and FIFA scandal:  the world’s most popular game is at the heart of one of the most egregious scandals in sports history.
  • Triple Crown Winner American Pharoah (born in Kentucky) has an Egyptian owner, a Mexican Jockey and an American trainer (born in Arizona).  Last Winner:  Affirmed, 37 years ago (1978,) Seattle Slew, 1977, and the great Secretariat before him 1993.
  • NBA finals – the Golden state warriors vs the Cleveland cavaliers. LeBron James played the best in his career history  and played his heart out - with a split skull glued together until he could get stitches.  Stephen Curry, MVP prevailed and out-shined.
It may be “just a game” but it can also be big business. 

Business deals are conducted at the game, on the golf course and especially sitting in a front row seat anywhere.  Sports topics may technically be non-business related however, are prime time ice-breaking material rich in opportunity to adroitly break unspoken barriers, connect people, advance relationships and business!

The Presentation

by Judith Bowman on 05/10/15

Presenters are performers however, … “you are only as good as your last performance!”

Without rolling out the red carpet or engaging in theatrics here are some nuances so subtle, your audience may not be able to articulate why you were so engaging, only that you were.

Preparation: The challenge every time for presenters is to connect with each audience and share information as if it were being said for the first time. Write, practice, review and rehearse – just like great athletes, dancers, musicians, until you own it.

Attire – what you wear and how you look speaks volumes about you before you utter one word. (55% is visual (Ref. Mehrabian Rule) Dressing professionally for a business presentation is the Easy A; professional attire is “never wrong.”

Arrive early and participate in room preparation:

* check lighting, air conditioning, microphone and ensure all tech equipment works; failed mechanics suggest a failed presentation.

* have a glass of water (versus a Styrofoam cup) – Note: soda gives you gurgles, coffee gives you bad breath.

* identify the clock and be mindful of time; remove your watch (place on podium.) Remember the infamous Bush/Clinton presidential debate when George H.W. was caught checking his watch. … few remember what was said however, nearly everyone remembers President Bush looking at his watch (inference: time to go, … yet?)

Position yourself at the door to personally meet, greet and thank guests for coming.

Stand in the back of the room as your bio is read and walk enthusiastically, purposefully onto the stage; extend a prearranged handshake with your introducer.

Studies show the first 60 to 180 seconds is dominated by the visual aspect. You may have begun speaking, however, your audience is not really listening yet; they are still in high visual mode. Stand with both hands at sides, have a pleasant facial expression, pause, and let them look! You: look out at your audience start from the back of the room and endeavor to make eye contact with each person. By the end of your presentation every participant should feel “looked at,” acknowledged.

Begin “Welcome” remarks to include perfunctory “thank you’s;” look at each as you acknowledge; don’t rush this.

The Stage itself is a barrier. Dismount the stage to eliminate the barrier and better connect.

Position yourself to the left of your visual aids (as audience views you.) We read from left to right. You want the focus to be you, not your support material.

Refer to slides selectively; do not read word for word (insulting.)

*Rule: No more than three bullets per slide; less is more.


- commands attention

- allows time to articulate next thought.

Pacing - and selective gesturing helps alleviate nervousness; over-gesturing will kill your presentation.

Point - with two fingers – the index and third fingers. (Avoid the admonishing index finger.. never use the third finger!) Obama uses thumb over fist and open palm.

Concluding: - honor allotted time. Return to focal point of stage, make eye contact with audience, restate your purpose, capsulize your message. Extend “thank you’s,” once again. Bow, graciously accept applause.

Let your audience hear your conviction, feel your passion and purpose and connect.

Handling an Irate Client

by Judith Bowman on 03/25/15

Coming face-to-face, tête-à-tête with an irate client can be daunting, yet this potentially volatile situation presents an opportunity to distinguish yourself at your highest skill set.  

An irate client is essentially saying, “give me attention!”  Therefore, we say, “give it to them!” Kill them with kindness.

Immediately establish yourself as the consummate professional, in Control of the situation. Exude calm and confidence through voice and body language as you endeavor to establish Trust.  



  • Greet from a standing position.  You do not want to be in the position of sitting while they stand essentially looking down on you.

    Ref:  peace talks in 1953 with North Koreans:  The North Koreans, who are a shorter people, strategically positioned North Americans on a lower level in a sloping amphitheater in North Korea.  North Koreans sat on a higher level and whenever North Americans would address North Koreans they would look up to them.  Whenever North Koreans would address Americans they would look down on them, so to speak.  Physical positioning is important and subliminally powerful.
  • Encourage them to sit.  Sit after they are seated and sit the way they do.  Become chameleon-like, in order to adapt and subtly let them know you are “with them”… you are relating to them.
  • Listen with your eyes (and ears.)  Be an active listener.
  • Validate them and say “I understand.”
  • Show sympathy for their frustration.  Say, “I am sorry you are experiencing this situation.”
  • Empathize.  Even though this may have never happened to you, say you have experienced the same type of thing; share a story to show you relate.
  • Thank them for bringing this to your attention.
  • Summarize what you have heard and play it back to them.

You are sincere and respectful.

Try to maintain a sense of humor (it’s the American way!) and keep things in perspective. Think:  John F. Kennedy. As President, JFK was renowned for his ability to diffuse tense situations especially with the clamming press with whom he endeared himself by his skillful use of humor.

Give a realistic estimate of when you will respond (should research be required.)  Bring them to agreement; honor promised time frame ... you building Trust.

Offer a genuine apology, “I am sorry you are experiencing this situation.” 

If you have a solution, offer this.



  • lower yourself or your standards.
  • return rudeness or vulgarity.
  • argue. Be the better person.
  • accept verbal abuse. 


If you are unable to satisfactorily remedy the situation, bring in a superior. 

Thank them for the opportunity to try to correct the situation.  End on a positive note.  You, your company will be remembered positively.

Examples of Civility - “Dissing”Benjamin Netanyahu

by Judith Bowman on 03/17/15

There is a world crisis looming.  Israel is a crucial US ally strategically and morally.  Why is this administration so passive? 

Israel is facing the single biggest threat to their nation since the Holocost, as the nuclear arms race against Iran escalates…  and our President who, himself, has breached the imperatives of protocol more than any other president, stands  on a point of protocol?

At stake: 

-          Iran hates Israel and seeks to annihilate them. 

-          Netanyahu has appealed to law makers in Congress to circumvent White House diplomacy and either block or broaden terms of any deal with Iran.

Netanyahu was invited by Congress - a branch of government, well within its prerogative,  especially on a matter of this scale.  The invitation had bipartisan support because members of both sides of the aisle recognize the fundamental threat to world peace a nuclear armed Iran would pose.  Netanyahu saw this as an opportunity for his country and embraced it.

In dissing him, President Obama said he was being sensitive to political implications with Israel’s upcoming election which, most respectfully, Mr. President, has nothing to do with the big picture.  Obama seems not to like Netanyahu - and clearly, Netanyahu feels this. 

We can debate the technicalities however, the bottom line:  Netanyahu was invited and he accepted.  As such, we have (host country) responsibilities.  This White House’s behavior was  rude and has shown complete disrespect toward this World Leader, our long-time ally and, disrespected the friendship.

Protocol Abandoned

Ø      The President blatantly demonstrates his contempt for the Prime Minister which in itself, is protolically inappropriate.

Ø      Protocol suggests meeting “level to level;” this White House not only did not meet with Mr. Netanyahu, President Obama did not even shake his hand while he was here. 

Ø      Prez was “too busy” to watch his congressional address (says he was “briefed”)

Ø      Joe Biden, the VP, whose job it is to preside over Congress wasn’t even there … he was “traveling.”

Ø      Nancy Pelosi said publicly she was almost “in tears!”

Ø      50 other congressmen didn’t show up.


House Speaker John Boehner thoughtfully gifted Israeli Prime Minister Benjamin Netanyahu a bust of Winston Churchill.  The gift was chosen because, like Winston Churchill (who addressed our Congress three times) Netanyahu is the only foreign leader to have addressed Congress. 

As the Israeli Prime Minister has said, “President Obama’s posture here does not block Iran’s path to the bomb, it paves Iran’s path to the bomb.”

Why does our president look the other way?   (BTW – Obama is Muslim … does he carry those anti-Semitic thoughts?) 

“Do Unto Others”
We have two more years of Obama and going forward, what do you suppose will happen when John Kerry or our next Secretary of State calls upon Israel for their support?  Mr. Obama’s conduct is not only inappropriate, unbecoming and embarrassing, but damaging to foreign relations with Israel.

Mr. President, please be reminded from the book, “Art of War” an immensely influential ancient Chinese book on military strategy, also known as Sun Tzu, “Keep friends close and your enemies closer.” And, if nothing else, Mr. President, from the Godfather, please remember, “It’s not personal, It’s business!”

Questioning the Status Quo

by Judith Bowman on 02/22/15

The recent sports illustrated cover which leaves little to the imagination, is a classic example of an ambitious business decision gone awry. 

Admittedly, we have become a society of extremes – X-treme rides in Las Vegas have been trumped by more X-treme thrills in China and Dubai… X-treme sex at the movies and online is beyond X-plicit.  X- treme fashion, music, reality shows, cars and more.    However, going too far has its own set of rules and there comes a point where the “wow” factor subsides and the thrill-effect backfires.   

The iconic sports magazine, in its ambition to be more suggestive and sell more magazines, has only been successful in being too provocative and reaching a new low to the point where women – and men - around the country are talking derisively and some groups are urging retailers not to openly display the magazine.  The National Center on Sexual Exploitation says, the magazine has migrated into the “adult magazine” classification.  If this cover was on Penthouse or Hustler whose reputation is aligned with nudity and pornography, we would not be having this conversation.  However, because SI has the reputation for being a coveted journal of respected sports coverage for the past 50 years and our children read this magazine, we expect more. 

The SI brand has always been synonymous with promoting athleticism and featuring role models both male and female. When SI first ran the Swim Suit edition, it was considered a bit avant garde and even titillating for a sports magazine however, consumers bought the magazine which encouraged the publication to continue the Special Edition.  Sales escalated and the Swim Suit edition became a much anticipated issue, not to mention a coveted, even prestigious “get” by models.  By choosing to exploit nudity and thereby denigrate women, the magazine has made a bad business decision.

Bad business decisions happen all the time.  Management makes mistakes; companies are not omniscient.  Most of us are hard-wired at work to “go along to get along.”  We are encouraged not to upset the status quo and not question the boss.  Heck, its’ even one of Washington’s Rules of Civility and Decent Behavior:  “When your Superiors talk to any Body hearken not neither Speak nor Laugh.”

That said, when controversial issues arise in your own companies be a voice.  Express your opinion.  You were hired for a reason.  What your company was saying essentially when they hired you was, “I like what I see, I want to see more.”  Know that your opinion matters.   It takes courage to be that person to speak up and risk upsetting the status quo.

As always, it’s not what you say but how you say it.  Say it respectfully, with confidence and conviction.

Although none of us had a say in whether or not this cover should run, we do have a say now.  Express your opinion at the cash register and speak to their bottom line.  Also, e-mail your opinion to:

Tel: 508-888-7800   E-mail: Judith Bowman
A bold, passionate career awaits you

Tap into the rich, fast-growing Protocol Industry and become a Protocol Consultant or In-House Protocol Trainer. We offer our established Professional Presence 
and corporate training development programs that have a track record of 20+ years with Fortunate 500 firms and executives at all levels. 

Benefit from coaching, individual guidance, and one-on-one personalized attention in a controlled, completely customized business model to provide Protocol Certification.

>Click here to learn more
Help Children Grow into Their Suits